“Versace” is Migos’ debut single. It was released by Quality Control Music in July 2013. Zaytoven produced the track, which was included in their 2013 mixtape Y.R.N. (Young Rich Niggas).
The song gained popularity after being remixed by Canadian rapper Drake and peaked at number 99 on the US Billboard Hot 100 chart. Drake sang it at the iHeartRadio Music Festival in 2013. The song is one of the 100 songs that defined the decade of the 2010s.
Songs That Defined the Decade: Migos’ ‘Versace’
Billboard is commemorating the decade that was with essays on the 100 songs that we feel most define the decade that was — the songs that both shaped and reflected the music and culture of the time — with help telling their stories from some of the artists, behind-the-scenes collaborators, and industry insiders involved.
The close-knit trio of Quavo, Offset, and Takeoff — two cousins and a nephew (Takeoff’s mother is Quavo’s sister) — had a charismatic aura about them even before anyone outside of Atlanta had heard the name “Migos.”
“Migos was always on the set while I was shooting videos, just recording or waiting on the studio to be freed up,” recalls director Gabriel Hart, a.k.a. Video God, who by the early 2010s had already directed music videos for Gucci Mane, Jeezy, and a number of other Southern stars. “Normally, I wouldn’t look for people to appear in videos, but every time I did, I would say something along the lines of, “Ay man, you guys look like y’all some stars. I simply thought they were unique.
Producer Zaytoven was a similarly seasoned veteran of Atlanta’s trap scene at the time, and although he wasn’t aware of Migos until their song “Bando” was gaining popularity locally, he shared Hart’s reaction to the song: “When I heard the song, I said, “Oh I gotta go get with them. ” As soon as I saw Quavo rapping on YouTube, I was like, “Oh, he’s a star.”
It’s no coincidence that Migos’ 2013 single “Versace,” which would become their breakthrough hit, was produced by Zaytoven and received a Hart-directed music video.
We Interviewed Migos about their Unexpected Rise and, Yes, Versace
On June 13 of this year, the majority of rap music fans were still anticipating June 18, when the albums from Kanye, J. Cole, and Mac Miller would be available. Three indisputably strong albums from three very different artists made it a great day for rap overall.
But on June 13th, Migos also released Young Rich Niggas, an album that was a showcase of hooks, catchy triplet flows, spectacular production, and unexpected depth.
That tape will garner more attention than any of the releases on June 18th in about a month. Quavo, Takeoff, and Offset (free Offset!) are an Atlanta-based trio who are now starting to receive the national attention they so richly deserve, at least in part because of a Drake-featuring “Versace” remix.
They are in New York this week for meetings, shows, and interviews. I caught up with Quavo and Takeoff in a cramped Upper West Side hotel room while the silent version of last year’s Batman film played.